About AMA

Andean Magic Art Jewelry (AMA Jewelry) is a Cusco-based company that makes handcrafted natural Andean ancestral alchemy jewelry, which encompasses the healing power of metals and is based on the magic of the Andean world.

Our jewelry is made with the highest quality materials, including 950 silver and 18k gold, and enhanced with all natural semi-precious stones and sea shells. We offer an array of exquisite earrings, rings, bracelets, pendants, cufflinks, brooches, necklaces and sculptures, featuring pre-Inca (Inka), Inca and contemporary designs. Each item is carefully handcrafted by our highly trained artisans, with the utmost attention to detail.

Our family-owned Peruvian company was founded in 1974 by Victor Estrada, who is a Shaman or Andean Healer. As a result, almost every one of our pieces has a spiritual meaning.

As Victor believes healing should extend beyond individuals and to the community at large, he built his business around social responsibility. For this, we employ and train young people, who come from rural areas and are often very poor. Through eight-year apprenticeships, we train these people to become skilled artisans and offer them a quality of life that might otherwise be unreachable.

The high quality craftsmanship demonstrated by our artisans has been recognized with numerous awards and by celebrities and dignitaries, such as Cameron Diaz, Olivia Newton John, Ben Kingsley, Marc Jacobs, Nayef Bin Abdul Aziz (Prince of Saudi Arabia), Akeel Sachak (Global Head of the consumer team at Rothschild), Robert Fox (Ferrari) and Nadine Heredia, the First Lady of Peru.

Visitors to Cusco can shop at our centrally located stores or take a free tour of our workshop to see the artisans at work. We offer something for everyone, with prices ranging from 81 soles ($30 U.S.) for some of our earrings to 29,000 soles ($10,000+ U.S.) for our most complex sculptures. International orders can be filled on request by contacting AMA Jewelry.

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